Key Responsibilities:
- Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
- Manage and maintain the company’s website and social media presence (Facebook, Instagram, LinkedIn, YouTube, etc.).
- Create and optimize engaging digital content to increase brand awareness and online engagement.
- Conduct keyword research and use web analytics tools to measure performance and ROI of campaigns.
- Collaborate with internal teams to design landing pages and optimize the user experience.
- Monitor market trends and insights to develop data-driven marketing strategies.
- Prepare monthly performance reports and recommend improvements.
Qualifications:
- Bachelor’s degree in Computer Applications (BCA), Computer Science, Information Technology, or Marketing.
- MCA, BE, or MBA (Marketing) preferred.
- Minimum 1+ years of experience in digital marketing or a related field.
- Basic coding knowledge (HTML, CSS, or WordPress) is an added advantage.
- Excellent communication, analytical, and multitasking skills.